The original Bob.

Bob - The Ultimate Bag for Families

Meet Bob. Inspired by a much-loved family beach bag from my childhood in South Africa—originally made from woven polypropylene sandbags—this bag withstood years of heavy use from two children and five grandchildren.

The modern Bob (which stands for big old bag) holds onto that legacy. Still made from ultra-strong woven polypropylene, it’s lightweight, tough, and built for real family life. Whether you're off to the beach, heading to the park, or packing for a day out, Bob takes it all in stride.

Forget juggling a jumble of “bags for life,” backpacks, and flimsy totes. Bob stays upright and open as you fill it—designed for quick packing and easy access. With a generous 50-litre capacity (52cm (L) × 32cm (W) × 30 cm (H)), it easily swallows shoes, spare jumpers, water bottles, snacks, nappies, hats, and whatever else family life throws your way.

And when the day’s done? Bob folds completely flat, making it easy to store in the car boot, cupboard, or under the buggy.

Perfect for parents with young children, beach days, or as a practical gift for new parents. Bob is the durable shopping and beach bag built to handle the chaos—and joy—of family life.